• +91-8850416061 / 9320455330 / 7506508666
  • benchmarq.learning@gmail.com

Register Now for Digital Marketing Workshop

Workshop Date: Mar 30 & 31 2019

Fee Rupees 6000 Early Bird Discount Rs 500 if Registered Before 6pm 26th March 2019

Location:Benchmarq Learning, 57, RVG Hostel, Lallubhai Shamaldas Road, Bharucha Baug, Parsi Colony, Andheri west, Mumbai 400058

Call:- 8850416061 / 7506508666

Info About Trainer & Curriculum:

Mr. Feroz Khan, the Managing Director & CEO of Find Solution graduated with a Bachelor of Science (Chemistry) degree and Master In Business Administration in Marketing from one of the premium institute in Mumbai where he specialized in advanced Digital Marketing. He has over 15 years of cumulative experience in the Digital Marketing. He has been a Veteran in Digital marketing which includes SEO, PPC, SMO and other digital platform and also been closely associated with many corporates and also with educational institute and has helped them by nurturing their students by applying his practical knowledge and enhancing their career.

Introduction – Digital Marketing
• Scope of digital marketing
• Assessing various digital channels
• Fundamentals of a digital marketing
• Paid media portals and ad networks
• Various types of social media

Google AdSense
• Prerequisites of Google AdSense
• 2 step verification
• Joining AdSense program
• Types of ad units
• Inclusions and exclusions
• Earning money through AdSense

Creating Website – WordPress
• Introduction to WordPress
• WordPress for blog and website
• WordPress installation and settings
• WordPress dashboard
• Admin panel view
• General settings
• Creating posts and categories
• Creating pages
• Links structure management
• Adding a contact form
• Managing different users
• Installing themes from library
• Customizing navigation menus
• Managing plugins
• Social media plugins
• Managing media
• Managing post comments
• Managing widgets
• Affiliate Marketing
• Money Making through Affiliate
• Email Marketing

• Email Development
• Performance & Reporting

Search Engine Optimization
Use of Search Engine Optimization
• Generate Traffic to your page
• Need of Search Engine optimization
• Site Design & Development
• Internet and Protocols
• Websites and Servers
• Essentials of good website designing
• Major search engines and directories
• SEO Factors
• Search Engine Algorithms

On Page Optimization
• Hyper link optimization
• Keyword research and analysis
• Header Tag Optimization
• Landing Pages Optimization
• Competition analysis
• URL Rewriting
• RSS Feed Creation
• Meta Tags Optimization
• Robots.txt optimization
• Sitemap Creation and Submissions
• Canonical Tag Implementation
• Image Optimization
• Header and Footer Keywords
• Link Title Tag
• Hidden Keywords
• Alt Tags
• Internal Link Structure
• Internal Link Building
• Keyword Density
• Webpage Content Off Page Optimization
• Submission to search engines
• Directory Submissions
• Article Submission
• Link Building
• Forums Posting
• Blog Commenting
• News and Press Release
• Classifieds
• Free Backlink Creation
• Forums and social media
• Content Writing and Copyrighting
• HTML, Logo and its Importance
• Larger Website Creation
• Attractive Designs and Patterns
• RSS Feeds Submissions
• Coding Standards
• Usage of all Tags
• Video Optimization

SEO Tools
• Google Search Console
• Google Keyword Tool
• Keywords Position Checker
• Domain Age Tools
• Keywords Density Checker
• Page Rank Checker

SEO Reporting
• SEO Report Creation
• Tracking and Reporting
• Securing Ranks
• Excel Reporting

Pay Per Click Management
• What is Pay per Click (PPC)?
• Online vs. Offline Marketing
• How does PPC work?
• Google AdWords
• Importance & Benefits of PPC
Research & Bid Management
• What is Keyword Research?
• Importance of targeted keywords
• Keywords popularity & Search Volume
• What is bidding?
• How to increase position on search?
• Importance of bidding techniques
• Difference in SEO & PPC keywords
• Selecting targeted / related keywords
• Categorizing keywords in Ad Groups
• What is Quality Score?
• Bid Management
• Competitive Analysis for bidding
• Researching for PPC keywords
• Analyzing competition keywords
• PPC keywords tools and resources
• Effect of Quality Score on bidding?
• User Defined bids and Automatic Bids Setting up Campaigns
• Budget Management
• ROI Management
• Location Targeting
• Campaign Management
• Conversion Tracking Creating Ads
• Create Effective Ads
• Example of Effective ads
• Ad Group Monitoring
• Google AdWords Editor
• Measurement of Title, Description, URL
• Features of ads
• Google AdWords Tool

PPC Reporting
• Campaign Performance Reports
• Keywords Performance Reports
• Ads Performance Reports
• Traffic Reports

Mobile Marketing
Types of Mobile Marketing Ads
Mobile & Paid Ads
Mobile Sites
Social Media Marketing
Facebook Marketing
YouTube Marketing

Digital Tools
• Google Trends
• Uber Suggest
• AHREFS
• SEMrush
• Mozz.com
• Free Audit Tools Google Analytics
• Introduction to Google Analytics
• Installing the Google Analytics Tracking Code
• Working with Report Data

Reporting Fundamentals
• Account Administration
• Campaign Tracking and AdWords Integration
• Goals in Google Analytics
• Goals in Google Analytics
• Filters in Google Analytics
• Cookies and Google Analytics
• E-commerce Tracking
• Domains and Subdomains Interpreting Reports
• Page views, Visits, and Visitors
• Traffic Sources
• Content Reports
• Time Metrics
• Conversion Reports
• Ecommerce Reports